Sunday, March 11, 2007

SEO with Google!

So here I am with my favorite company Google. This is the company that gives me inspiration to excel in the web technologies and other stuff. Although they have a lot of features currently present in the market (on the web), but the best one and the most beautiful one so far is their search engine. Hats off to Larry and Sergey, who have done such an outstanding piece of work.

But atleast I should be the person who should curse Google for making my life miserable. Its not only me, but all those web developer's who are fighting to stay alive, fighting to get a good PageRank in Google. Well i have read a lot of articles about it and have selected 10 basic points to keep in mind to get a good pagerank in google. Here I've listed these points briefly:
  1. Do visit Webmaster help center and read all the points given there before even starting off with your website. This will give you an insight into what Google is looking for and specially "What all should never be done". Click Here to go to Help center.
  2. Never ever hire a Search Engine Optimizer, of whom u r not sure of. Generally search engine optimizers take advantage of ignorance of other people in this matter. So be very cautious before selecting your Search Engine Optimizer.
  3. The site should be crawler friendly. So what does that mean. It means that all the pages should be linked properly and try not to make your major pages (with good content) login restricted. Web crawlers cannot pass through restricted login.
  4. Create a sitemap for your site. All the details to create a sitemap successfully are provided on the Help Center mentioned above.
  5. Google works checks on your backlinks. So try to make a long list of sites with link pointing to your site. To see all the links pointing to your site, type "link:http://my-site.com" without quotes and search on Google with my-site.com replaced my your site name.
  6. Remember, the popularity of site where you put your link also counts. So try to put links on popular sites, like wikipedia. Also keep in mind that backlinks should always be one way, i.e., Google doesn't take into consideration the links which point to each other. So lnik exchanging may not be a good option when you are looking for a good pagerank.
  7. Some basic tags also need to be checked while creating the page. Check for Keyword Tag: it should have all the relevant keywords that describe your site, separated by commas; Description Tag: it should give a decent description of your site (though Google doesn't lay much emphasis on these two tags anymore); Title Tag: this is your ket tag, ur title tag should be 5-8 words long and should give a brief description about ur company; ALT tag: A proper ALT tag goes after the file name, and before the Align indicator. This is also not much important these days, but that might help in Google's Image search when you are using it with img tag.Header Tag:The text of each page is given more weight by the search engines if you make use of header tags and then use descriptive body text below those headers. Bullet points work well too. It is not enough to merely BOLD or enlarge your text headlines.
  8. Don't add much graphics and images into your site. Instead make all your links Text based, because crawlers cannot read images, but they can easily scan the text links. S use as many text links as possible ( but be sure not to add to many links on a single page to get blacklisted).
  9. The size, font and color of foreground and background is also accounted to give a Pagerank. The better the difference between foreground and background, better is the pagerank. So try to avoid colors of similar nature for both and don't try to write any hidden text on the page.
  10. Last but not the least, write good quality content. The content should properly describe your site. A rich content site is always prioritized over a low content site.Try to write a content appropriate enough for crawlers not to miss it and don't forget to follow the guidelines mentioned by Google at the Help center.
So that's all about getting started with Search Engine Optimisation (SEO). And the last advice for now, Never Try To Cheat. The people who are behind Google are not fools. In fact, it can penalize you, and get your website banned from certain search engines for a long time. So follow my advices if u want a good search engine ranking. Sometime later, I'll share some advanced optimization techniques. For now, good bye and happy Googling!

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