Something New on SEO

Hey people,
I am back with something in by bag for you. This time I am going to present some good search engine optimization techniques, which are not discussed anywhere. Well these tips and tricks basically are concerned with the way to manage and publicize the content of your site.

Before going with it, I would recommend you to read my previous post of Basic Optimization techniques discussed in a post named 'SEO with Google' (posted on someday of March 07). Here I present you with some advanced tips as follows:

1. Write a lot. Try writing articles about your industry and emphasizing your products and services. The search engine bots (crawlers) are hungry for good content on famous sites. Try posting your articles on websites of good rating. Some good sites to post articles are http://goarticles.com , http://ezinearticles.com or maybe even Wikipedia. The links directed to your site will increase traffic as well as improve your search engine ranking because they will act as quality back links.
2. Selecting the right keywords is the most important task to be performed while optimizing and submitting to search engines. Adding very specific keywords help generate good business. Getting a good rank at a specific keyword is much more payable than just getting a bad rank at general keywords. Obviously, the person searching for something specific is more likely to bring business to you than the person landing to your site by searching something very general. So try to focus on the keywords and think a lot before submitting your site to the search engine.
3. Well if you are looking for global market, then you might be having site in different languages too. If not then you are missing a large amount of visitors because as much as 65% of the people browse and search in language other than English. By becoming a multilingual marketer, you immediately open up a stream of new markets. Google alone crawls web pages in more than 35 different languages.
4. Another way of publicizing your content is by taking part in different forums, creating your own blogs and posting links on these forums and blogs. Also you can post the page of your sitemaps instead of just posting the homepage or something. this will help the search engines to directly crawl through your site.
   
5. With increasing number of search engines, each having different layout of a sitemap, it has become difficult for the webmasters to create and manage different sitemaps together. Though not a perfect one but a close approximation of all sitemaps can be made by using ROR sitemap. It uses XML feed to describe the site.These sitemaps are structured feeds that enable search engines to complement text search with structured information to better interpret the meaning of your site, in other words, the search engine can better understand your site. To start with it, follow the link: http://www.rorweb.com/rormap.htm
6. To improve the pagerank, try including a no. of internal links. While writing the content for your site, try including links to other articles within your site which are relevant to the keywords described in the articles. These internal links also contribute to a higher ranking because of the anchor(<a href="..">) text that is used.

Well that's it for today. I'll describe some other tools and tips in some of my other posts. I think that these tips should help you improve the search engine ranking of your site. Please do comment if you face any problem with page ranking. I'll be glad to help you out.